How Brands Can Use a Values-Based Approach to Align with their Consumers
Whether we’re buying a cup of coffee, a new car, or a pair of shoes, our consumer choices reflect not just our preferences but also our values. In this post, we explore the intersection of consumer behavior and personal values, specifically examining how discretionary and routine transactions offer opportunities for brands to align their consumers’ […]
User Feedback – Questions You Should be Asking your Customers
Customer feedback is essential, otherwise you’re just guessing. Talking to prospective clients can help you better understand their motivations and what drives purchasing decisions. Speaking with actual customers can reveal what they love about your product and what they wish it had more of. Talking to past clients can tell you a lot about what […]
Try this Social Media Exercise with Your Marketing Team
Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]
5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
To Gate or Not to Gate…
To gate or not to gate, that is the question… Consider this. The famous Las Vegas sign was commissioned in 1959 and designed by Betty Willis. As the story goes, she did not retain the licensing rights for her design. That means, it could be used at will by anyone. Fast forward 60+ years later and this icon […]
What is a Good Conversion Rate?
Let’s talk conversion rates. I’m often asked (especially when running paid ads), is there a universal or standard conversion rate that applies across all industries or businesses? The short answer is, no. A desirable conversion rate can vary significantly based on factors such as the industry, the type of product or service, the sales cycle […]
If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out
If TikTok live is not a part of your 2024 marketing strategy, then you’re missing out on a huge opportunity. Post often on TikTok to build your following Go live at least 3 times per week, stay on for 20 minutes or so Share your expertise, talk about your industry, trends, challenges, stories, answer questions […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
How to Run Paid Ads Effectively
Before you say, “Ads don’t work for us,” read this… There are a million variables to think about when running ads. 👉 The targeting – who are you targeting, and how are you targeting them? The platforms are getting much better at finding your audience for you. Ensure you have adequate budget, have enough conversions, […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]