How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
How to Run Paid Ads Effectively
Before you say, “Ads don’t work for us,” read this… There are a million variables to think about when running ads. 👉 The targeting – who are you targeting, and how are you targeting them? The platforms are getting much better at finding your audience for you. Ensure you have adequate budget, have enough conversions, […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]
Why B2C Advertising Is A Lot Easier than B2B
When I tell people marketing for B2C is a lot easier than B2B, they’re often surprised to hear this. Let me explain some of the differences. In B2C: 👉 Audiences are easier to find (e.g. there are more people who buy beverages than buy business software, and can be reached easy on Facebook, Instagram, TikTok, […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
How to Implement User-centered Design Principles to Build a Culture of Empathy and Collaboration
Want to implement user-centered design principles to build a culture of empathy and collaboration? Implementing user-centered design principles is not just about creating products that meet user needs; it also involves fostering a culture of empathy and collaboration within the development team. Here are some strategies to achieve this: User Research and Persona Development: Empathy […]
Help, I Need to Capture High-Intent Searches!
Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you said game dev or a gamer – […]
The Rise of the Fractional CMO
The role of Chief Marketing Officer (CMO) has undergone a significant transformation. Traditionally, companies have relied on full-time CMOs to steer their marketing strategies, but in recent years, a new trend has emerged – the rise of the fractional CMO. This shift reflects the evolving needs of businesses and the challenges that come with a […]
What Makes a Good Billboard?
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
What is OOH and DOOH Advertising?
OOH stands for “Out-of-Home,” and OOH advertising refers to any promotional or marketing material that reaches the consumer while they are outside their home. It encompasses a variety of media formats that target people when they are on the go, in public places, or commuting. OOH advertising is designed to reach a broad audience and […]