Help, I Need to Capture High-Intent Searches!
Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you said game dev or a gamer – […]
The Rise of the Fractional CMO
The role of Chief Marketing Officer (CMO) has undergone a significant transformation. Traditionally, companies have relied on full-time CMOs to steer their marketing strategies, but in recent years, a new trend has emerged – the rise of the fractional CMO. This shift reflects the evolving needs of businesses and the challenges that come with a […]
What Makes a Good Billboard?
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
What is OOH and DOOH Advertising?
OOH stands for “Out-of-Home,” and OOH advertising refers to any promotional or marketing material that reaches the consumer while they are outside their home. It encompasses a variety of media formats that target people when they are on the go, in public places, or commuting. OOH advertising is designed to reach a broad audience and […]
Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and merged responsibilities onto another department. The article cites some […]
Developer Marketing: What Developers Care About
If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. They ignore ads or use ad blockers They don’t open or respond to emails They aren’t interested in fluffy blogs that lack substance They don’t show up to webinars They couldn’t care less about your free trials or […]
What Are the Differences Between B2B and B2C Marketing?
B2B (business-to-business) and B2C (business-to-consumer) marketing are two distinct approaches used by companies to promote and sell their products or services to different types of customers. Here are the key differences between B2B and B2C marketing: Target Audience: B2B Marketing: Targets other businesses or organizations as customers. The buyers in B2B transactions are usually professionals, […]
Dispelling the Myth About Storytelling Marketing
In the example below, we see Dior showcasing it’s rich history and some important milestones along the way. This is storytelling marketing – dispelling the myth that storytelling marketing needs a hero (your customer), a trusty guide (you), and an evil villain (some pain point). It sounds nice, and it’s often repeated, but it’s not […]
How to Create a Beverage Can Mockup in Adobe Photoshop
https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for product shots for social media, website, investor decks, etc. To […]
High Search Volume, But Low Purchase Intent: What Should You Do?
Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the following – while having high search volume, aren’t your ideal customer. […]