The Truth About Going Viral on Social Media
There are two ways people consume – whether content on Netflix or YouTube, or going to the grocery store. 👉 Search and find 👉 Browse and discover Often people don’t know what they are looking for, but know it when they see it. This is why social media for businesses, or getting on store shelves, […]
The Truth About Sagetap​
If you’ve stumbled upon this post, then I assume you’ve heard of Sagetap and are considering using them. One of my clients was using Sagetap for just over two months and while they are getting a lot of “leads”, they don’t close any of them. I made the analogy of Innuits living in […]
Don’t Make This Mistake With Your Business​
Does this sound familiar? You start a company. Maybe secure a little funding, or bootstrap until you get your first few clients. You gain your first few clients through referral and you’re off to the races. You hire a bunch or staff and get more referrals and renewals. You may even be able to go […]
The Marketing Industry is Full of Parrots and Bandwagoners​
The marketing industry is full of parrots and bandwagoners. So often I see posts by marketers who say the exact same thing I read or saw by some other marketer. I assume they saw the same original post I did, needed a post of their own, so they just parrot back the exact same message […]
What Makes a Product or Brand Premium or Luxury?
Here are (some) of the E’s of luxury marketing: 👉 Emotions – using storytelling to align with customers’ values, luxury brands can tap into emotions to create desire and aspiration. 👉 Exclusivity – high net worth individuals (HNWI) and aspirational consumers want with others cannot have. Luxury brands can make customers feel important by offering […]
Why Marketing is SO Difficult for Small Businesses
For most small businesses, marketing is REALLY difficult. Companies who get the most value from marketing, are those who: Spend a lot of money over a long period of time Use an omni-channel approach (traditional and non-traditional) Have a superior product with a clear UVP Have a large enough team to tap into strategic, creative, […]
What if Gas Companies Invested More into their Brand?
I assume most people are brand agnostic when it comes to gas stations – they are essentially all the same. You go to the one that’s convenient or cheapest, perhaps the one where you collect points. What would it look like if a gas company invested more into their branding? But first, what is branding? […]
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey
A primary goal for all businesses should be crafting memorable customer experiences. In a world where first impressions can make or break a brand, consumer packaging has evolved into an art form. The way a product is presented to the customer can leave a lasting impact, and Vessi, a brand known for its innovative footwear, […]
Why is Brand So Important?​​
Why is Brand So Important? Consumers spend their hard-earned money (often a lot of money) to be walking advertisements for a brand, why? Shouldn’t it be the other way around?
How Cartier Uses Storytelling Marketing
You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company as the master, and the customers’ pain point as the villain.” It sounds nice, but what does it even mean? Let’s not overcomplicate storytelling marketing. Here are some examples: Describing how you did something, telling […]