Normal Training Gets You Normal Results
(Determined: Image by David Watson and Midjourney) “Normal training gets you normal results.” – David Goggins One thing that ‘experience’ doesn’t account for is what you did during that time. One person’s 5 years of experience may look very different than another person’s. 👉 How many hours did they put in? 👉 How many projects […]
Don’t Use Demographics, Use Valuegraphics Instead
For too long, marketers look to demographics to understand their consumers. However, this approach is flawed and perpetuates stereotypes. So you found out that 82% of your followers are women… What are you going to do with that information? Make everything pink? As ridiculous as these questions sound, a resounding number of companies still operate […]
Startup Marketing Dilemma: The Cost-Patience Paradox
Two constants in marketing are: 👉 Marketing requires patience 👉 Marketing is expensive These two facts are at odds with each other, especially in start-up environments where there is often not enough runway to wait around for the marketing to take flight. So what do you do? It’s situation specific, but often the first few […]
Embracing Diversity: The Power of Varied Perspectives in Leadership
A lesson in perspective. In his book ‘Psychology of Money’, author Morgan Housel talks about how John F. Kennedy didn’t even know he was living through the Great Depression. His family was wealthy during that time, so for him, The Great Depression was a time of excess consumption and expansion. That meant buying bigger houses, […]
Customers Don’t Buy Products, they Join Tribes
Marty Neumeier said, “Customers don’t buy products, they join tribes.” You buy a brand (e.g. lululemon) and not another brand because you are sending a signal to the world, such as: 👉 I have good taste 👉 I value quality, style, function, and fit 👉 I can afford it You don’t want to be a […]
The Power of Accumulation: Why it’s Better to Be Awesome than to Destroy
For years, I would watch The Bachelor and Bachelorette franchise and would notice the same trend play out every season. There are two strategies I see being deployed on these shows to “win”. 1. Be awesome. Just be so amazing, kind, witty, accomplished, compassionate, good natured… (all the things that would make you the type […]
The Truth About Going Viral on Social Media
There are two ways people consume – whether content on Netflix or YouTube, or going to the grocery store. 👉 Search and find 👉 Browse and discover Often people don’t know what they are looking for, but know it when they see it. This is why social media for businesses, or getting on store shelves, […]
The Truth About Sagetap
If you’ve stumbled upon this post, then I assume you’ve heard of Sagetap and are considering using them. One of my clients was using Sagetap for just over two months and while they are getting a lot of “leads”, they don’t close any of them. I made the analogy of Innuits living in […]
Don’t Make This Mistake With Your Business
Does this sound familiar? You start a company. Maybe secure a little funding, or bootstrap until you get your first few clients. You gain your first few clients through referral and you’re off to the races. You hire a bunch or staff and get more referrals and renewals. You may even be able to go […]
The Marketing Industry is Full of Parrots and Bandwagoners
The marketing industry is full of parrots and bandwagoners. So often I see posts by marketers who say the exact same thing I read or saw by some other marketer. I assume they saw the same original post I did, needed a post of their own, so they just parrot back the exact same message […]