Finding Beauty in Simplicity – An Ultramodern Approach to Design
We’ve all heard the phrase, “less is more”. I’ve been designing a lot of websites lately and everyone asks for the same 3 things: 👉 Clean👉 Modern👉 Professional While clean minimalist design has been around forever, lately I’ve been experimenting with ultra-minimalism – the idea to remove any unnecessary graphics and text, and only have […]
Finding Your Purpose
Finding Your Purpose This is me in 1999, at the ripe age of 17. I had just finished high school and had absolutely no plan. I would have said yes to pretty much any opportunity to come my way just to give my life some kind of direction and meaning. It didn’t have to be […]
Fake UGG Boots: What Drives Brand Loyalty?
So apparently, we’ve all been wearing fake UGG Since 1974. The REAL UGG brand is from Australia and has NO affiliation with the North American UGG brand (shame on your fake UGG brand!). The fake UGG brand even has UGG(dot)com and a page dedicated to “spotting fakes”, so they’re doing a really convincing job at […]
How McDonald’s Changed How Their Customers Order to Increase Revenue
What if we change how our customers buy, could we not only enhance the buying experience, but also get them to spend more? 🤔 For those who follow me, you’ll know that I’m not a big fan of sales calls. I’d much rather just get the trial or buy the thing without having to talk […]
Normal Training Gets You Normal Results
(Determined: Image by David Watson and Midjourney) “Normal training gets you normal results.” – David Goggins One thing that ‘experience’ doesn’t account for is what you did during that time. One person’s 5 years of experience may look very different than another person’s. 👉 How many hours did they put in? 👉 How many projects […]
Don’t Use Demographics, Use Valuegraphics Instead
For too long, marketers look to demographics to understand their consumers. However, this approach is flawed and perpetuates stereotypes. So you found out that 82% of your followers are women… What are you going to do with that information? Make everything pink? As ridiculous as these questions sound, a resounding number of companies still operate […]
Startup Marketing Dilemma: The Cost-Patience Paradox
Two constants in marketing are: 👉 Marketing requires patience 👉 Marketing is expensive These two facts are at odds with each other, especially in start-up environments where there is often not enough runway to wait around for the marketing to take flight. So what do you do? It’s situation specific, but often the first few […]
Embracing Diversity: The Power of Varied Perspectives in Leadership
A lesson in perspective. In his book ‘Psychology of Money’, author Morgan Housel talks about how John F. Kennedy didn’t even know he was living through the Great Depression. His family was wealthy during that time, so for him, The Great Depression was a time of excess consumption and expansion. That meant buying bigger houses, […]
Customers Don’t Buy Products, they Join Tribes
Marty Neumeier said, “Customers don’t buy products, they join tribes.” You buy a brand (e.g. lululemon) and not another brand because you are sending a signal to the world, such as: 👉 I have good taste 👉 I value quality, style, function, and fit 👉 I can afford it You don’t want to be a […]
The Power of Accumulation: Why it’s Better to Be Awesome than to Destroy
For years, I would watch The Bachelor and Bachelorette franchise and would notice the same trend play out every season. There are two strategies I see being deployed on these shows to “win”. 1. Be awesome. Just be so amazing, kind, witty, accomplished, compassionate, good natured… (all the things that would make you the type […]