All Brands Must Follow this One Golden Rule on Social Media

I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
How CPG Brands Can Build a Strong Social Media Presence

In this post, we look at social media as a marketing channel (specifically looking at organic social), how to maintain content generation and a strong social presence.
B2B Social Media Marketing is REALLY Difficult

What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?

What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?

We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
Starting a Personal Brand

Starting a Personal Brand
The Power of Authenticity in Visual Branding

There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
Why Your Social Media Strategy is Failing

There’s a mindset shift that many brands need to make regarding social media marketing.
Try this Social Media Exercise with Your Marketing Team

Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]
5-Step Plan to Build a Content Distribution System

Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]