Is this a Good Ad?

Is this a good ad

We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.

Try this Social Media Exercise with Your Marketing Team

Social Media Marketing Exercise

Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]

5-Step Plan to Build a Content Distribution System

how to approach SEO in 2023

Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]

Algorithms are REALLY Good at Finding People, so Use Them!

Algorithms are REALLY Good at Finding People, so Use Them!

Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]