Try this Social Media Exercise with Your Marketing Team
Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]
5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out
If TikTok live is not a part of your 2024 marketing strategy, then you’re missing out on a huge opportunity. Post often on TikTok to build your following Go live at least 3 times per week, stay on for 20 minutes or so Share your expertise, talk about your industry, trends, challenges, stories, answer questions […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
Why Are You Not on TikTok Live Yet?
Right now, there’s someone in your company who is an absolute beast speaking on camera. Maybe it’s the CEO, the Product Manager, the Sales Lead, or the junior marketing specialist… Put that person on TikTok live and watch what happens. TikTok will notify all your followers (you should be on TikTok with followers) AND it also […]
If You Aren’t Hooking, You Aren’t Selling
If you aren’t hooking, you aren’t selling. You’ve heard me talk about the 3-second rule, which is to focus a lot of your energy on creating compelling hooks. This applies to everything from LinkedIn posts, video clips for social, and ads. Essentially you want your hook to be good enough to stop the user from scrolling. […]
Why Red Bull is So Effective at Social Media Marketing
Red Bull has nearly 20 million followers on Instagram… …and yet, not one of their posts is about selling you an energy drink. Everything they do is about creating a lifestyle brand that you want to follow because they produce entertaining content. They just so happen to sell energy drinks. You don’t need to be […]
The Truth About Going Viral on Social Media
There are two ways people consume – whether content on Netflix or YouTube, or going to the grocery store. 👉 Search and find 👉 Browse and discover Often people don’t know what they are looking for, but know it when they see it. This is why social media for businesses, or getting on store shelves, […]
Create More Content and Fewer Ads
If you’re a business, you need to be on social media, that much is obvious. But why? Social media is about getting awareness at scale. We can do four things: 👉Entertain (90%) 👉 Educate (5%) 👉Inspire (4%) 👉 Promote (1%) (I just made these percentages up, but you get the point – more entertaining, less […]