B2B Social Media Marketing is REALLY Difficult
What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?
We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
Starting a Personal Brand
Starting a Personal Brand
The Power of Authenticity in Visual Branding
There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
Why Your Social Media Strategy is Failing
There’s a mindset shift that many brands need to make regarding social media marketing.
Try this Social Media Exercise with Your Marketing Team
Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]
5-Step Plan to Build a Content Distribution System
Your company needs content, but you’re struggling with creating a content distribution plan for video and blog content. You’ve come to the right place. A well-thought-out content distribution plan is crucial for maximizing the reach and impact of your blog and video content. This is a topic I know a lot about – I was […]
If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out
If TikTok live is not a part of your 2024 marketing strategy, then you’re missing out on a huge opportunity. Post often on TikTok to build your following Go live at least 3 times per week, stay on for 20 minutes or so Share your expertise, talk about your industry, trends, challenges, stories, answer questions […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one suggestion): Perhaps try creating TikTok content. Say something like, “I […]