Social Media is Not About Being Social
Social media is not about being social. We’re not on these platforms to chit chat with colleagues, or catch up with old friends, or to meet new people. Sure, that happens. But it’s not the driving force of why these platforms are successful and addictive. It’s about three things: 👉 Entertainment 👉 Education 👉 Inspiration […]
Logan Paul’s Masterclass in Marketing
In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here. While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways. I talk a lot about the 3 Rs […]
5 Lessons We Can Learn From The Viral Fruit Roll Up Trend
Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness. The only problem… Fruit Roll Up had no idea that this trend was even happening.🤦 Someone had commented on their latest Instagram post while this trend was blowing […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no comments, and maybe one repost from the marketing lead or CEO. […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]
Who is Andrew Tate and Why is he Blowing up on Social Media?
Unless you’ve been living under a rock for the past 6 months, you’ve undoubtedly seen a bald-headed, misogynistic guy wearing dark sunglasses and driving a Bugatti dominating your feed. Take a look at this Google Trend chart, which shows all the global searches for “Andrew Tate”. It appears he came out of nowhere in March […]
How Brands Can Crush on Social Media in 2022
In marketing, things change rapidly. What worked in the past, may not work in the future. TikTok has changed the game It’s hard to ignore video as it seems to be dominating every platform. Adam Mosseri – Head of Instagram – stated: “more and more of Instagram is going to become video over time.” This […]
How to Use TikTok for B2B Marketing
While many businesses use Instagram, Facebook, Twitter, and LinkedIn to promote their content, so many have yet to explore TikTok as a viable social platform. If you’re running a business, or just looking to grow your personal following, it’s important to know what TikTok has to offer. It’s no longer just dance videos and challenges, […]