Embracing Diversity: The Power of Varied Perspectives in Leadership
Embracing Diversity: The Power of Varied Perspectives in Leadership A lesson in perspective. In his book ‘Psychology of Money’, author Morgan Housel talks about how John F. Kennedy didn’t even know he was living through the Great Depression. His family was wealthy during that time, so for him, The Great Depression was a time of […]
The Power of Accumulation: Why it’s Better to Be Awesome than to Destroy
The Power of Accumulation: Why it’s Better to Be Awesome than to Destroy For years, I would watch The Bachelor and Bachelorette franchise and would notice the same trend play out every season. There are two strategies I see being deployed on these shows to “win”. 1. Be awesome. Just be so amazing, kind, witty, […]
The Truth About Sagetap
The Truth About Sagetap If you’ve stumbled upon this post, then I assume you’ve heard of Sagetap and are considering using them. One of my clients was using Sagetap for just over two months and while they are getting a lot of “leads”, they don’t close any of them. I made the analogy of […]
Don’t Make This Mistake With Your Business
Don’t Make This Mistake With Your Business Does this sound familiar? You start a company. Maybe secure a little funding, or bootstrap until you get your first few clients. You gain your first few clients through referral and you’re off to the races. You hire a bunch or staff and get more referrals and renewals. […]
The Marketing Industry is Full of Parrots and Bandwagoners
The Marketing Industry is Full of Parrots and Bandwagoners The marketing industry is full of parrots and bandwagoners. So often I see posts by marketers who say the exact same thing I read or saw by some other marketer. I assume they saw the same original post I did, needed a post of their own, […]
Why Marketing is SO Difficult for Small Businesses
Why Marketing is SO Difficult for Small Businesses For most small businesses, marketing is REALLY difficult. Companies who get the most value from marketing, are those who: Spend a lot of money over a long period of time Use an omni-channel approach (traditional and non-traditional) Have a superior product with a clear UVP Have a […]
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey A primary goal for all businesses should be crafting memorable customer experiences. In a world where first impressions can make or break a brand, consumer packaging has evolved into an art form. The way a product is presented to the customer can […]
Robert Cialdini 6 Principles of Persuasion Sales and Marketing
Using Robert Cialdini’s 6 Principles of Persuasion in Sales and Marketing American Psychologist, Robert Cialdini identified 6 Principles of Persuasion. Understanding how to use each in your sales and marketing can be a gamechanger. They are: 👉 Reciprocity – Offer free resources or trials to potential customers. When a software company provides a free 30-day […]
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder)
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder) Have you heard the tale of the two pyramid builders? A pharaoh tasked two builders to construct separate pyramids. One builder got started right away, chiseling the stones and moving them into place. He had spent his entire life working hard, […]
Why Great Marketers are Masters of Psychology
Why Great Marketers are Masters of Psychology To be a successful marketer, you must understand human psychology. I watched a video yesterday where these friends played a prank on their other friend. They bought $140 wagyu beef and $14 beef, then swapped the packaging. Immediately, the friend looked at the cheap meat in the expensive package and […]