How to Repurpose Videos to Other Content Using ChatGPT
How to Repurpose Videos to Other Content Using ChatGPT Have long-form video content from a webinar, fireside chat, etc.? Here’s how to repurpose it into blog posts, eBooks, whitepapers using #chatgpt First, transcribe the audio – I use the voice-to-text feature on my voice notes app then email the text to myself, but I’m sure there’s […]
Marketers, Learn to Master the Art of Sales
Marketers, Learn to Master the Art of Sales The best marketers are those who have mastered the art of sales. Learn how to sell! What does a typical sales process look like? 👉 1. Build rapport Remember this equation trust + time = rapport. 👉 2. Qualify the buyer Ensure you are speaking to those […]
Never Leave Money on the Table – A Lesson in Sales
Never Leave Money on the Table – A Lesson in Sales When I was 17, I worked as a sales associate at a snowboard shop in Banff, Alberta. My manager taught me many important lessons about sales that I still remember today. In one of my first big sales at the shop, a guy came […]
How Not to Write Website Copy
How Not to Write Website Copy Raise your hand if this drives you nuts too 🙋♂️ You go to a website, read the headline, read the byline, browse for a meaningful period of time, and you still have no idea what they do. 🙆♂️ I think this is a result of being too close to […]
How to Spy On Your Competitors | Part 1
How to Spy On Your Competitors | Part 1 There are many ways to spy on your competitors. One thing I like to do is go to the market leaders in the category and see what kind of ads they are running. What are their creatives, their messaging, their CTAs, etc. A good place to […]
How to Use the ABT Method in Sales and Marketing
How to Use the ABT Method in Sales and Marketing Unlike the ABC sales method in Glengarry Glen Ross, marketers use the ABT method – Always Be Testing. The ABT method is rooted in the belief that there is always room for improvement and that every aspect of the sales & marketing process should be […]
How to Use Positive Channel Switching to Improve Your Results
How to Use Positive Channel Switching to Improve Your Results I don’t see enough people talking about positive channel switching. We’ve all experienced negative channel switching. It’s when you’re constantly pushed and pulled in different directions throughout the day that you can never settle in and focus. One minute you’re responding to an email, then […]
The T-Shirt Theory of Branding
The T-Shirt Theory of Branding If you stop and think about how odd it is that we as consumers willingly buy t-shirts (and other clothing) with corporate logos on them, it should sound a bit absurd. Consumers pay money (often a lot of money) to be walking advertisements, why? The reason is brand. What is […]
Signs You May Have a Brand Problem
Signs You May Have a Brand Problem Lamborghini doesn’t need to run ads, neither does Kleenex. Let me explain. Who remembers those Barg’s commercials from the early 90s (perhaps you weren’t born yet). Barg’s has bite! Remember those? They were everywhere. Then slowly, they went away. When was the last time you saw a Barg’s […]
How Thinking Long Term Can Help You in the Short Term
How Thinking Long Term Can Help You in the Short Term There’s something I love about seeing long-term strategies pay off. In the 80s, Steve Jobs had a vision to put Apple IIs in every elementary and secondary school in North America. The thinking was – if children grew up learning on an Apple computer, […]