Don’t Make This Mistake With Your Business
Does this sound familiar? You start a company. Maybe secure a little funding, or bootstrap until you get your first few clients. You gain your first few clients through referral and you’re off to the races. You hire a bunch or staff and get more referrals and renewals. You may even be able to go […]
The Marketing Industry is Full of Parrots and Bandwagoners
The marketing industry is full of parrots and bandwagoners. So often I see posts by marketers who say the exact same thing I read or saw by some other marketer. I assume they saw the same original post I did, needed a post of their own, so they just parrot back the exact same message […]
Why Marketing is SO Difficult for Small Businesses
For most small businesses, marketing is REALLY difficult. Companies who get the most value from marketing, are those who: Spend a lot of money over a long period of time Use an omni-channel approach (traditional and non-traditional) Have a superior product with a clear UVP Have a large enough team to tap into strategic, creative, […]
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey
A primary goal for all businesses should be crafting memorable customer experiences. In a world where first impressions can make or break a brand, consumer packaging has evolved into an art form. The way a product is presented to the customer can leave a lasting impact, and Vessi, a brand known for its innovative footwear, […]
Robert Cialdini 6 Principles of Persuasion Sales and Marketing
American Psychologist, Robert Cialdini identified 6 Principles of Persuasion. Understanding how to use each in your sales and marketing can be a gamechanger. They are: 👉 Reciprocity – Offer free resources or trials to potential customers. When a software company provides a free 30-day trial of their product, they are using reciprocity. Customers feel obliged […]
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder)
Have you heard the tale of the two pyramid builders? A pharaoh tasked two builders to construct separate pyramids. One builder got started right away, chiseling the stones and moving them into place. He had spent his entire life working hard, and was only about halfway done when he died – broken and penniless. At […]
Why Great Marketers are Masters of Psychology
To be a successful marketer, you must understand human psychology. I watched a video yesterday where these friends played a prank on their other friend. They bought $140 wagyu beef and $14 beef, then swapped the packaging. Immediately, the friend looked at the cheap meat in the expensive package and started raving about how much better it […]
Finding Success with Developer Marketing Through Trial and Error
There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we get developers to pay attention and take action? If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. 👉 They […]
5 Reasons Why Your B2B is Failing (and What You Can Do to Fix It)
Here are 5 reasons why your B2B is failing: 👉 Lack of targeted approach – you’re talking to the wrong people. Failing to identify and understand the specific needs and pain points of your target audience can result in ineffective marketing. Without a clear understanding of your ideal customer profile, your messaging and strategies may […]
95% of Your Audience is Not In-Market
The reason why your marketing efforts are failing is because you’re mostly talking to people who will never buy from you. According to a recent study 95% of your audience aren’t in market. That means, you and all your competitors are competing for a very small percentage of buyers at any given time. One way to attract […]