Do this Simple SEO Tactic to Rank Higher in SERPs
Looking to rank higher in SERPs? Try this simple, yet effect, SEO tactic. This is low-hanging fruit that could get you a lot more traffic. Utilizing Google Search Console for SEO 1. Go to Google Search Console 2. Click on Performance > Search Results 3. Ensure you enable “Average Position” 4. Add Filter “Greater than” […]
To Gate or Not to Gate…
To gate or not to gate, that is the question… Consider this. The famous Las Vegas sign was commissioned in 1959 and designed by Betty Willis. As the story goes, she did not retain the licensing rights for her design. That means, it could be used at will by anyone. Fast forward 60+ years later and this icon […]
What is a Good Conversion Rate?
Let’s talk conversion rates. I’m often asked (especially when running paid ads), is there a universal or standard conversion rate that applies across all industries or businesses? The short answer is, no. A desirable conversion rate can vary significantly based on factors such as the industry, the type of product or service, the sales cycle […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
How Not to Write Website Copy
Raise your hand if this drives you nuts too 🙋♂️ You go to a website, read the headline, read the byline, browse for a meaningful period of time, and you still have no idea what they do. 🙆♂️ I think this is a result of being too close to the product and not being mindful […]
Are You Making This Conversion Optimization Mistake?
There are two ways users look for content: 👉 Search and find 👉 Browse and discover I saw a PUMA ad today, thought the shoe looked good, clicked on the ad, and it brought me to their homepage, not the shoe. Not a great user-experience. Now, I have to try to find the shoe and […]
An Often Overlooked Step in Conversion Rate Optimization
When was the last time you checked your website’s mobile experience? Do you know what percentage of your traffic is desktop vs mobile? Have you tested your site in different browsers? All of these are important questions to ask when considering conversion rate optimization. We work on desktops, typically on one browser, and design for […]