How to Improve the Conversion Optimization of your B2B Website
How to Improve the Conversion Optimization of your B2B Website
Understanding the Feature / Benefit Statement in Copywriting
Understanding the Feature / Benefit Statement in Copywriting
Looking to Design and Build a New Website? Here’s What You Need to Know
Looking to Design and Build a New Website? Here’s What You Need to Know
The Challenge-Solution Framework
The Challenge Solution Framework
People Love to Buy, They Hate to be Sold
People Love to Buy, They Hate to be Sold
Redesigning Tacofino’s Sign
Redesigning Tacofino’s Sign
Are Marketing Funnels Dead?
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
Your Website Conversion Rate is Likely Higher than you Think it is
Your website conversion rate is likely higher than you think it is.
Unless you’re segmenting your traffic, your data is being gummed up by a lot of non-converting visitors.
Why ‘Book a Demo’ Hardly Ever Converts
‘Book a Demo’ hardly ever converts because it usually translates to ‘talk to a salesperson.’
A Data-Driven Approach to Conversion Rate Optimization
Maximizing the effectiveness of your website is paramount, and understanding user behavior is key to achieving this goal. Conversion Rate Optimization (CRO) is a crucial strategy for enhancing user experience and driving desired actions on your site. One powerful tool in the CRO arsenal is website recording software, which provides invaluable insights by allowing you […]