How to Spy On Your Competitors | Part 1
There are many ways to spy on your competitors. One thing I like to do is go to the market leaders in the category and see what kind of ads they are running. What are their creatives, their messaging, their CTAs, etc. A good place to start is on Google, Facebook, and LinkedIn On LinkedIn, […]
How to Use the ABT Method in Sales and Marketing
Unlike the ABC sales method in Glengarry Glen Ross, marketers use the ABT method – Always Be Testing. The ABT method is rooted in the belief that there is always room for improvement and that every aspect of the sales & marketing process should be subject to analysis and adjustment. The ABT method typically involves […]
How to Use Positive Channel Switching to Improve Your Results
I don’t see enough people talking about positive channel switching. We’ve all experienced negative channel switching. It’s when you’re constantly pushed and pulled in different directions throughout the day that you can never settle in and focus. One minute you’re responding to an email, then your responding to someone in Slack, then you’re pulled into […]
The T-Shirt Theory of Branding
There’s a strange thing that happens with consumers. We willingly buy t-shirts (and other clothing) with corporate logos on them, often at exorbitant prices. Think about that for a second., it sounds a bit absurd, doesn’t it? Consumers are willing to be walking advertisements for brands, and not only do they not get compensated by the […]
Signs You May Have a Brand Problem
Lamborghini doesn’t need to run ads, neither does Kleenex. Let me explain. Who remembers those Barg’s commercials from the early 90s (perhaps you weren’t born yet). Barg’s has bite! Remember those? They were everywhere. Then slowly, they went away. When was the last time you saw a Barg’s commercial, or even thought about Barg’s since […]
Beware of This Sneaky Trick LinkedIn Uses to Get You to Spend More Money
I knew something was wrong with my LinkedIn Ads campaign, because the numbers weren’t adding up. At first glance, it may appear as though you are absolutely crushing it on LinkedIn Ads. Naturally, you invest more money. The sad truth is that hardly any of your LinkedIn Ads may actually be on LinkedIn. When running […]
Lessons We Can Learn From 50 Cent’s Declining Album Sales
I went to Wikipedia and looked at 50 Cent’s album sales for all 5 of his album’s and an interesting trend jumped out at me. Get Rich or Die Tryin’ – 14 million The Massacre – 11 million Curtis – 3 million Before I Self Destruct – 1 million Animal Ambition – 124,000 Notice the […]
Are You Making This Conversion Optimization Mistake?
There are two ways users look for content: 👉 Search and find 👉 Browse and discover I saw a PUMA ad today, thought the shoe looked good, clicked on the ad, and it brought me to their homepage, not the shoe. Not a great user-experience. Now, I have to try to find the shoe and […]
How Deploying a Land-and-Expand Strategy Saved a Company
Working with a client, they were struggling to find product-market fit with one of their new products. With limited resources, they didn’t have a large enough budget to penetrate the market and compete with market leaders in their category. They also didn’t have a long capital runway i.e. they needed to fill pipeline fast! So […]
Are You Making This Critical Flaw in Your SEO Strategy?
Your SEO strategy may have one critical flaw. Typically, when doing keyword research, you search for three things: 👉 High-volume 👉 High-intent 👉 Low-competition Using this approach, you may ignore, or even set a filter, to only show you keywords that meet that criteria. However, in some cases, low-volume i.e. <10 searches per month, may […]