3 Ways to Steal Customers from Your Competitors
One of my favourite marketing tactics, especially for early-stage companies with limited budget, is the competitor takeout campaign. Here are 3 ways to steal your competitors’ customers: 1. Using Google’s Keyword Planner 1. Go to Google Ads 2. Click Keyword Planner > Discover New Keywords 2. Click ‘Start with Website’ 3. Enter your competitor’s website […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]
How to Make Captivating Content
Regardless of the content type (video, blog, podcast, social post, etc.), the essence of storytelling marketing is: The Hook The Grip The Payoff In this post, we’ll take a closer look at these three important functions in content marketing. The Hook I call it the 3-second rule, which means the first 3 seconds has […]
What is the Difference Between Demand Gen and Demand Capture?
Based on some conversations I’ve had recently (perhaps as founders transition away from a traditional lead-gen model) there still seems to be some confusion around the difference between Demand Gen and Demand Capture. What is Demand Gen? As the name implies, Demand Gen is all about generating demand through attracting and educating buyers, (i.e. social, […]
5-step Local SEO Strategy to Improve your Visibility in Search
What is Local SEO Local SEO (search engine optimization) is the practice of using targeted keywords, relevant images and copy, and more to surface your business to customers who are in-market in your local area. This is great for local service-based businesses such as restaurants, realtors, salons and barber shops, car washes, handy-persons, etc. Why Use Local […]
How AND1 Dominated Street Ball
There’s a documentary on Netflix called Untold: The Rise and Fall of AND1. It’s a fascinating case study for business, entrepreneurship, and how to avoid pitfalls. In this post, we’ll layout some of the moves AND1 did to gain their success, and how we may be able to apply these lessons to our businesses. This […]
How Skateboarding Can Help You Succeed in Life and Business
Skateboarding can be an effective training ground for future entrepreneurs or business leaders. I’ve been a skateboarder for a good portion of my life. I started in 1992 and spent the next decade completely obsessed with the craft and culture. Looking back, skateboarding was not just some fun juvenile activity, it actually shaped me during […]
How to Save Money on Your Facebook Ads
Did you know you can test your ads before you spend a single dollar? There’s a feature in Facebook Creator Studio that enables you to test different creative for a limited duration (i.e. 10 mins – 24 hours max). During that time, 50% of your audience will receive version A, and 50% will receive version […]
How AI Will Change Marketing Forever
Technology marches forward, changing every aspect of our lives, and marketing is no exception. As artificial intelligence and machine learning become more commonplace, they’re impacting how we market a brand or product. AI enables marketers to streamline many tasks that were previously labour-intensive and costly such as writing and designing, and frees us up to […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]