Beware of This Sneaky Trick LinkedIn Uses to Get You to Spend More Money
I knew something was wrong with my LinkedIn Ads campaign, because the numbers weren’t adding up. At first glance, it may appear as though you are absolutely crushing it on LinkedIn Ads. Naturally, you invest more money. The sad truth is that hardly any of your LinkedIn Ads may actually be on LinkedIn. When running […]
Why There’s Often A Lag with B2B Ads
With B2B ads, there’s often a 3-6 month lag – which doesn’t usually exist with B2C ads. B2C has shorter sales cycles, fewer decision makers, less consideration, often lower price points, much more susceptible to impulse buys, etc. B2B has longer sales cycles, often many decision makers (with different interests and values), much more consideration, […]
Avoid Wasting Money on LinkedIn Ads With this Simple Trick
Be mindful of all the ways ad platforms get you to spend money on hot garbage. If you’re targeting residents of a particular area, why would you want to serve ads to people who were only there as a visitor? Also, if you are diligent about your targeting, then why would you want to show […]
When Running Ads, Ensure You Are Targeting These Two Groups
There are two main types of audiences I like to target: 👉 The Decision Makers – the Directors, VPs, C-suite. 👉 The Influencers – the supporting staff under the decision makers who actually experience the pain and may be more actively looking for a solution. These people are the internal champions within an org that […]
4 Categories of Display Ads for Each Stage of the Buyer’s Journey
When running display ads on LinkedIn, Facebook, Twitter, Reddit, etc., I like to start with a small budget (e.g. $20 per day) and test low-friction offers such as Learn More, Read Now, Free Download, etc. This is merely to test the creative & messaging / audience targeting. Essentially, am I targeting the right people with […]
Stop Wasting Your Money on Broad Match Keywords in Google Ads
Stop wasting your money on Broad Match keywords in Google Ads. If you’re running Broad Match keywords, go to Keywords > Search Terms. This will show all the keywords Google is running your ads against. Look at the heaps of hot garbage that Google is shoveling in front of people, and look at all the […]
Search Ads vs Display Ads: What’s the Difference?
Search ads consistently have a lot higher CTR than Display ads. So why not funnel all your ad spend into Search? There are a few reasons why Display is still powerful. Your product / service has low search volume Your target keywords are too expensive The visual nature of your product is a huge selling […]
Are You Making This Mistake with Your Paid Ads Strategy?​
One big failure I often see companies make is when the ad specialist doesn’t have an eye for design, and the designer doesn’t understand (or have visibility) into which kinds of ads work. Here’s what tends to happen… The ad specialist sends a ticket to the designer for “ads”. The ticket may include details such […]
3 Ways to Steal Customers from Your Competitors
One of my favourite marketing tactics, especially for early-stage companies with limited budget, is the competitor takeout campaign. Here are 3 ways to steal your competitors’ customers: 1. Using Google’s Keyword Planner 1. Go to Google Ads 2. Click Keyword Planner > Discover New Keywords 2. Click ‘Start with Website’ 3. Enter your competitor’s website […]
How to Save Money on Your Facebook Ads
Did you know you can test your ads before you spend a single dollar? There’s a feature in Facebook Creator Studio that enables you to test different creative for a limited duration (i.e. 10 mins – 24 hours max). During that time, 50% of your audience will receive version A, and 50% will receive version […]