Don’t Be Like Coach – A Lesson in Customer Support
Coach is getting crushed on #TikTok right now. Long story, short: A customer talked about her negative experience with their customer support. Her bag had a broken strap, so she brought it in for repair. They charged her $108, then after several weeks, they sent the bag back without doing a thing. It was in […]
Never Underestimate the Power of a Long Walk
Never underestimate the power of a long walk. In my book, The Art of the Hustle, the character (loosely based on me) would go on long walks. This is 💯 true, so I had to put it in the book. When I first moved to Vancouver, I started a company. Long story short, I choose […]
Finding Your Purpose
Finding Your Purpose This is me in 1999, at the ripe age of 17. I had just finished high school and had absolutely no plan. I would have said yes to pretty much any opportunity to come my way just to give my life some kind of direction and meaning. It didn’t have to be […]
How McDonald’s Changed How Their Customers Order to Increase Revenue
What if we change how our customers buy, could we not only enhance the buying experience, but also get them to spend more? 🤔 For those who follow me, you’ll know that I’m not a big fan of sales calls. I’d much rather just get the trial or buy the thing without having to talk […]
Normal Training Gets You Normal Results
(Determined: Image by David Watson and Midjourney) “Normal training gets you normal results.” – David Goggins One thing that ‘experience’ doesn’t account for is what you did during that time. One person’s 5 years of experience may look very different than another person’s. 👉 How many hours did they put in? 👉 How many projects […]
Don’t Use Demographics, Use Valuegraphics Instead
For too long, marketers look to demographics to understand their consumers. However, this approach is flawed and perpetuates stereotypes. So you found out that 82% of your followers are women… What are you going to do with that information? Make everything pink? As ridiculous as these questions sound, a resounding number of companies still operate […]
Startup Marketing Dilemma: The Cost-Patience Paradox
Two constants in marketing are: 👉 Marketing requires patience 👉 Marketing is expensive These two facts are at odds with each other, especially in start-up environments where there is often not enough runway to wait around for the marketing to take flight. So what do you do? It’s situation specific, but often the first few […]
Embracing Diversity: The Power of Varied Perspectives in Leadership
A lesson in perspective. In his book ‘Psychology of Money’, author Morgan Housel talks about how John F. Kennedy didn’t even know he was living through the Great Depression. His family was wealthy during that time, so for him, The Great Depression was a time of excess consumption and expansion. That meant buying bigger houses, […]
The Power of Accumulation: Why it’s Better to Be Awesome than to Destroy
For years, I would watch The Bachelor and Bachelorette franchise and would notice the same trend play out every season. There are two strategies I see being deployed on these shows to “win”. 1. Be awesome. Just be so amazing, kind, witty, accomplished, compassionate, good natured… (all the things that would make you the type […]
The Truth About Sagetap
If you’ve stumbled upon this post, then I assume you’ve heard of Sagetap and are considering using them. One of my clients was using Sagetap for just over two months and while they are getting a lot of “leads”, they don’t close any of them. I made the analogy of Innuits living in […]