Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and merged responsibilities onto another department. The article cites some […]
Developer Marketing: What Developers Care About
If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. They ignore ads or use ad blockers They don’t open or respond to emails They aren’t interested in fluffy blogs that lack substance They don’t show up to webinars They couldn’t care less about your free trials or […]
What Are the Differences Between B2B and B2C Marketing?
B2B (business-to-business) and B2C (business-to-consumer) marketing are two distinct approaches used by companies to promote and sell their products or services to different types of customers. Here are the key differences between B2B and B2C marketing: Target Audience: B2B Marketing: Targets other businesses or organizations as customers. The buyers in B2B transactions are usually professionals, […]
Dispelling the Myth About Storytelling Marketing
In the example below, we see Dior showcasing it’s rich history and some important milestones along the way. This is storytelling marketing – dispelling the myth that storytelling marketing needs a hero (your customer), a trusty guide (you), and an evil villain (some pain point). It sounds nice, and it’s often repeated, but it’s not […]
How to Create a Beverage Can Mockup in Adobe Photoshop
https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for product shots for social media, website, investor decks, etc. To […]
High Search Volume, But Low Purchase Intent: What Should You Do?
Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the following – while having high search volume, aren’t your ideal customer. […]
Need Content Ideas? Try These Websites
Want to create content for your business, but don’t know what content to create? Try these websites to generate countless ideas that your audience is searching for. 1. Answer the public 2. Glimpse (better version of Google Trends) 3. Topic Mojo 4. Answer Socrates 5. Deap Market Many of these are free and will give you more than enough ideas […]
Why Are You Not on TikTok Live Yet?
Right now, there’s someone in your company who is an absolute beast speaking on camera. Maybe it’s the CEO, the Product Manager, the Sales Lead, or the junior marketing specialist… Put that person on TikTok live and watch what happens. TikTok will notify all your followers (you should be on TikTok with followers) AND it also […]
If You Aren’t Hooking, You Aren’t Selling
If you aren’t hooking, you aren’t selling. You’ve heard me talk about the 3-second rule, which is to focus a lot of your energy on creating compelling hooks. This applies to everything from LinkedIn posts, video clips for social, and ads. Essentially you want your hook to be good enough to stop the user from scrolling. […]
Why Red Bull is So Effective at Social Media Marketing
Red Bull has nearly 20 million followers on Instagram… …and yet, not one of their posts is about selling you an energy drink. Everything they do is about creating a lifestyle brand that you want to follow because they produce entertaining content. They just so happen to sell energy drinks. You don’t need to be […]