Search or Display, Which PPC Ads Should I Run?
Marketing Pop Quiz! 📝 Search ads vastly outperform display ads in terms of CTR. So why not just run search ads? Can you think of some reasons why you’d want to run display ads instead of search? I can think of at least 8 reasons. While search ads generally have higher click-through rates (CTR) compared […]
If You Have a WordPress Site, Then Be Sure to Do This!
If you run your site on WordPress, then be sure to: 1. Go to Settings 2. Go to Permalinks 3. Choose Custom Structure /blog/%postname%/ This adds the /blog/ folder to your URL making it a lot easier in to find and filter blog posts from other webpages in Google Analytics. If you do this retroactively […]
What is Attraction Marketing? And Why is it So Effective?
Why is ‘attraction marketing’ so effective? Let’s start with a quote by Jeffrey Gitomer. “People love to buy, but they hate to be sold to.” That’s way pushing products or services onto people rarely works. Attraction marketing is all about: 👉 Building authentic relationships👉 Offering value👉 Solving problems👉 Being a trusted resource (among other things) […]
Struggle with Procrastination? Try this Productivity Hack
Here’s a productivity hack I use that may be helpful if you: 👉 Procrastinate👉 Struggle with writer’s block👉 Your mind wanders and you easily lose focus👉 Go stir crazy👉 Constantly start new tasks but don’t finish them👉 Miss deadlines👉 Etc. At the core of a lot of these issues, I believe, is that the completion […]
The Greatest Salesman in the World
The Greatest Salesman in the World by Og Mandino is a narrative that follows the journey of Hafid, a young and ambitious camel boy living in ancient Jerusalem. The story begins with Hafid, who dreams of becoming the greatest salesman in the world. His aspirations lead him to seek mentorship from Pathros, a wealthy trader […]
Redesigning OOH Advertising
I found this OOH advertisement in my neighbourhood and thought I’d try my hand at redesigning it. My approach was to tap into the emotions of adults who may have nostalgia for slushees. In marketing, nostalgia is a powerful motivator. My room is filled with things I couldn’t afford growing up – sneakers, toys, comics, […]
Marketing is Not Easy!
In its simplest definition, marketing is about doing the right activities consistently, over time. So, if your marketing isn’t working, perhaps: You’re doing the wrong kinds of activities You aren’t consistent enough Not enough time has past Take a movie, for example. If it were easy to get people to see a movie, you wouldn’t […]
Don’t Be Like Coach – A Lesson in Customer Support
Coach is getting crushed on #TikTok right now. Long story, short: A customer talked about her negative experience with their customer support. Her bag had a broken strap, so she brought it in for repair. They charged her $108, then after several weeks, they sent the bag back without doing a thing. It was in […]
Yoast is Not your Master—Write for the Audience
SEO folks know – Yoast SEO is not your master. Do what makes sense for the reader, not the algorithm. 👉 Yoast will tell you that your language is too complex. That is perfectly fine if your audience is technical. 👉 Yoast will tell you that your focus keyword is not in every heading. It […]
Never Underestimate the Power of a Long Walk
Never underestimate the power of a long walk. In my book, The Art of the Hustle, the character (loosely based on me) would go on long walks. This is 💯 true, so I had to put it in the book. When I first moved to Vancouver, I started a company. Long story short, I choose […]