How to Make Captivating Content
Regardless of the content type (video, blog, podcast, social post, etc.), the essence of storytelling marketing is: The Hook The Grip The Payoff In this post, we’ll take a closer look at these three important functions in content marketing. The Hook I call it the 3-second rule, which means the first 3 seconds has […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]