From Zero to Self-Sufficiency: Building a Startup from the Ground Up
Does your business have enough financial runway for liftoff?
All Brands Must Follow this One Golden Rule on Social Media
I’ve been thinking a lot of funnels lately. Are they dead? Are they not dead?
How CPG Brands Can Build a Strong Social Media Presence
In this post, we look at social media as a marketing channel (specifically looking at organic social), how to maintain content generation and a strong social presence.
B2B Social Media Marketing is REALLY Difficult
What brands do you like, and more importantly, why do you like them?
What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
Is this a Good Ad?
We can only evaluate an ad’s effectiveness based on data – high CTR, low CPMs, high hook rate, high conversion rate, high ROAS, etc.
Starting a Personal Brand
Starting a Personal Brand
The Power of Authenticity in Visual Branding
There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
Why Your Social Media Strategy is Failing
There’s a mindset shift that many brands need to make regarding social media marketing.
Try this Social Media Exercise with Your Marketing Team
Social media marketing is such a critical part of a brand’s growth, and yet so difficult to actually pull off well. If your content doesn’t entertain or educate, and mostly promotes, then it’s not content, it’s an ad. That type of content doesn’t offer value to anyone, which is why it doesn’t get likes, comments, […]