How Skateboarding Can Help Inspire Your Social Strategy
I watch a lot of skateboarding content on YouTube, and it really makes me appreciate all the different types of content that you could possibly make. This has helped me tremendously in my business and with my client’s social media strategy. Next time you’re brainstorming types of content you could make for your business, think […]
How to Maximize Your Virality on Social Media
A friend of mine posted a minute-long clip of her kid on Insta. It was a good clip, did okay (200 views), but at the 50 second mark, it was great. I told them, “Hey, may I suggest you make a second video of just the last 10 seconds?” She took my advice. Less than […]
10 Reasons Why Your B2B Social Media Strategy is Failing
There are several reasons why many business-to-business (B2B) social media efforts fail to engage people effectively. Here are some common reasons: Lack of Understanding of the Target Audience: One of the key factors behind unsuccessful B2B social media engagement is a failure to understand the target audience. If businesses don’t have a clear understanding of […]
Is Fear and Self-doubt Holding You Back From Being More Active on Social?
Is fear and self-doubt holding you back from being more active on social? Years ago, before I hit the post button, I would always think of a few of my connections. My internal dialogue would go something like this: ‘What would <name> think of me when they see this? I don’t want them to think […]
Social Media is Not About Being Social
Social media is not about being social. We’re not on these platforms to chit chat with colleagues, or catch up with old friends, or to meet new people. Sure, that happens. But it’s not the driving force of why these platforms are successful and addictive. It’s about three things: 👉 Entertainment 👉 Education 👉 Inspiration […]
Logan Paul’s Masterclass in Marketing
In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here. While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways. I talk a lot about the 3 Rs […]
5 Lessons We Can Learn From The Viral Fruit Roll Up Trend
Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness. The only problem… Fruit Roll Up had no idea that this trend was even happening.🤦 Someone had commented on their latest Instagram post while this trend was blowing […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no comments, and maybe one repost from the marketing lead or CEO. […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]
Who is Andrew Tate and Why is he Blowing up on Social Media?
Unless you’ve been living under a rock for the past 6 months, you’ve undoubtedly seen a bald-headed, misogynistic guy wearing dark sunglasses and driving a Bugatti dominating your feed. Take a look at this Google Trend chart, which shows all the global searches for “Andrew Tate”. It appears he came out of nowhere in March […]