How to Steal Your Customers Foot Traffic
We’ve all heard the old adage in real estate – the three most important things in real estate are: Location Location Location Well, this can also be true for targeted advertising as well. 👉 Want to steal your competitors’ foot traffic? 👉 Attended a event and want to target attendees post-event? 👉 Have a […]
Case Study: Attribution Software Inaccurately Overweighs Search (SEO)
Working with a client, they were really bullish on SEO. “It’s our number one driver of traffic!” Don’t get me wrong, I love SEO, but I wanted to see if there was a correlation between cold outreach emails from sales associates and website traffic. Of course, we can see CTR on the email client, but […]
Never Ask a Barber If You Need a Haircut
There’s a saying I love – “Never ask a barber if you need a haircut.” Marketers who specialize in one thing will always try to convince you that you need the thing they are selling. 👉 An SEO specialist will tell you that you need SEO 👉 A logo designer will tell you that you […]
Looking at Your Marketing from a 30,000 Foot View
It’s fine to be a specialist, but #marketing is a complex ecosystem. Take running ads for instance. To truly be effective with ads, you also need to consider: 👉 #Copywriting – not just for the ads themselves, but also for the landing page. Have you done the proper market / customer research, have you […]
Dude, Where’s My ROI?
One of the biggest challenges for a lot of marketers (and CEOs) is ROI, or not seeing the immediate value in their efforts. This is due to their timeline is too narrow. You: 👉 Publish a blog post 👉 Make a webpage 👉 Post on social 👉 Send out a newsletter 👉 Host a […]
5 Ways to Futureproof Your Career and Life
AI is all the rage these days with Dall-e, Midjourney, and now OpenAI’s ChatGPT, and it’s only the beginning. There is a strong likelihood that your job or your industry is going to be completely disrupted in the next 5-10 years. With a large population of the labour force having skillsets that may become obsolete, […]
5 Benefits of Hiring an External Marketing Agency
As we head in to hard economic times where cashflow may dry up, having an in-house marketing team may not be the best approach, especially for an early-stage startup. Agencies on the other hand offer a lot of practical value. In this post, we look at 5 benefits to hiring a marketing agency. 1. Access […]
How AND1 Dominated Street Ball
There’s a documentary on Netflix called Untold: The Rise and Fall of AND1. It’s a fascinating case study for business, entrepreneurship, and how to avoid pitfalls. In this post, we’ll layout some of the moves AND1 did to gain their success, and how we may be able to apply these lessons to our businesses. This […]
How Skateboarding Can Help You Succeed in Life and Business
Skateboarding can be an effective training ground for future entrepreneurs or business leaders. I’ve been a skateboarder for a good portion of my life. I started in 1992 and spent the next decade completely obsessed with the craft and culture. Looking back, skateboarding was not just some fun juvenile activity, it actually shaped me during […]
How AI Will Change Marketing Forever
Technology marches forward, changing every aspect of our lives, and marketing is no exception. As artificial intelligence and machine learning become more commonplace, they’re impacting how we market a brand or product. AI enables marketers to streamline many tasks that were previously labour-intensive and costly such as writing and designing, and frees us up to […]