User Feedback – Questions You Should be Asking your Customers
Customer feedback is essential, otherwise you’re just guessing. Talking to prospective clients can help you better understand their motivations and what drives purchasing decisions. Speaking with actual customers can reveal what they love about your product and what they wish it had more of. Talking to past clients can tell you a lot about what […]
How to Use the Internal Champions Method to Persuade Decision Makers
When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target personas: 👉 the end-user (internal champion) 👉 the buyer (their boss) Imagine the […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
How to Implement User-centered Design Principles to Build a Culture of Empathy and Collaboration
Want to implement user-centered design principles to build a culture of empathy and collaboration? Implementing user-centered design principles is not just about creating products that meet user needs; it also involves fostering a culture of empathy and collaboration within the development team. Here are some strategies to achieve this: User Research and Persona Development: Empathy […]
What is Product-Led Growth and How to Use it to Acquire and Retain Customers
What is Product-Led Growth (PLG)? Product-led growth (PLG) is a go-to-market strategy that places the product at the center of the customer acquisition, retention, and expansion efforts. It relies on the inherent value, usability, and functionality of the product itself to drive user adoption, engagement, and ultimately, the growth of the customer base. Characteristics of […]
What is Attraction Marketing? And Why is it So Effective?
Why is ‘attraction marketing’ so effective? Let’s start with a quote by Jeffrey Gitomer. “People love to buy, but they hate to be sold to.” That’s way pushing products or services onto people rarely works. Attraction marketing is all about: 👉 Building authentic relationships👉 Offering value👉 Solving problems👉 Being a trusted resource (among other things) […]
Struggle with Procrastination? Try this Productivity Hack
Here’s a productivity hack I use that may be helpful if you: 👉 Procrastinate👉 Struggle with writer’s block👉 Your mind wanders and you easily lose focus👉 Go stir crazy👉 Constantly start new tasks but don’t finish them👉 Miss deadlines👉 Etc. At the core of a lot of these issues, I believe, is that the completion […]
The Greatest Salesman in the World
The Greatest Salesman in the World by Og Mandino is a narrative that follows the journey of Hafid, a young and ambitious camel boy living in ancient Jerusalem. The story begins with Hafid, who dreams of becoming the greatest salesman in the world. His aspirations lead him to seek mentorship from Pathros, a wealthy trader […]
Redesigning OOH Advertising
I found this OOH advertisement in my neighbourhood and thought I’d try my hand at redesigning it. My approach was to tap into the emotions of adults who may have nostalgia for slushees. In marketing, nostalgia is a powerful motivator. My room is filled with things I couldn’t afford growing up – sneakers, toys, comics, […]
Marketing is Not Easy!​
In its simplest definition, marketing is about doing the right activities consistently, over time. So, if your marketing isn’t working, perhaps: You’re doing the wrong kinds of activities You aren’t consistent enough Not enough time has past Take a movie, for example. If it were easy to get people to see a movie, you wouldn’t […]