How to Use the ABT Method in Sales and Marketing
How to Use the ABT Method in Sales and Marketing Unlike the ABC sales method in Glengarry Glen Ross, marketers use the ABT method – Always Be Testing. The ABT method is rooted in the belief that there is always room for improvement and that every aspect of the sales & marketing process should be […]
How to Use Positive Channel Switching to Improve Your Results
How to Use Positive Channel Switching to Improve Your Results I don’t see enough people talking about positive channel switching. We’ve all experienced negative channel switching. It’s when you’re constantly pushed and pulled in different directions throughout the day that you can never settle in and focus. One minute you’re responding to an email, then […]
How Thinking Long Term Can Help You in the Short Term
How Thinking Long Term Can Help You in the Short Term There’s something I love about seeing long-term strategies pay off. In the 80s, Steve Jobs had a vision to put Apple IIs in every elementary and secondary school in North America. The thinking was – if children grew up learning on an Apple computer, […]
Lessons We Can Learn From 50 Cent’s Declining Album Sales
Lessons We Can Learn From 50 Cent’s Declining Album Sales I went to Wikipedia and looked at 50 Cent’s album sales for all 5 of his album’s and an interesting trend jumped out at me. Get Rich or Die Tryin’ – 14 million The Massacre – 11 million Curtis – 3 million Before I Self […]
How Deploying a Land-and-Expand Strategy Saved a Company
How Deploying a Land-and-Expand Strategy Saved a Company Working with a client, they were struggling to find product-market fit with one of their new products. With limited resources, they didn’t have a large enough budget to penetrate the market and compete with market leaders in their category. They also didn’t have a long capital runway […]
Small Fish in a Big Pond? How Small Teams Can Compete and Win Market Share
Small Fish in a Big Pond? How Small Teams Can Compete and Win Market Share If you run a small company in a category dominated by big players, you’re at a huge disadvantage. ❌ You don’t have the same person power / talent ❌ You don’t have the same budget ❌ You don’t have the […]
The Future of Work
The Future of Work As a science-fiction author, I spend a lot of time researching, thinking, and writing about the future. Here are some of the things I came up with: 👉 In two of my books, I have an advanced AI running every function of society. I think this is inevitable. Of course, there […]
Price Anchoring and the Ps of Marketing
Price Anchoring and the Ps of Marketing If you study traditional marketing textbooks, they talk about the “4 Ps of Marketing”, which are Product, Price, Place, and Promotion. More modern texts have updated this to the “7 Ps”, which include Physical evidence, People, and Process. One often overlooked P in marketing is Price, and it’s […]
The Future is Now: How Brands Can Use AI to Push Creative Boundaries
The Future is Now: How Brands Can Use AI to Push Creative Boundaries In the next decade, we’ll undoubtedly see an explosion of creative output materialize in all areas from sneakers, fashion, automotive, construction, etc. With Mid Journey and other AI tools creating concepts in seconds, there’s no question the designers of the world will […]
The Fundamental Question in Growth Hacking
The Fundamental Question in Growth Hacking How do we deliver that ‘aha!’ moment? This is the fundamental question us growth hackers ask ourselves. No amount of marketing can save a bad product. That’s why it’s super important to get your product to deliver on its promise. For mobile apps and SaaS products, we use data […]