It’s Fine to be a Specialist, but Marketing is a Complex Ecosystem
It’s fine to be a specialist, but marketing is a complex ecosystem. Take running ads for instance. To truly be effective with ads, you also need to consider: 👉 Copywriting – not just for the ads themselves, but also for the landing page. Have you done the proper market / customer research, have you determined your buyer’s […]
How to Steal Your Customers Foot Traffic
We’ve all heard the old adage in real estate – the three most important things in real estate are: Location Location Location Well, this can also be true for targeted advertising as well. 👉 Want to steal your competitors’ foot traffic? 👉 Attended a event and want to target attendees post-event? 👉 Have a […]
Case Study: Attribution Software Inaccurately Overweighs Search (SEO)
Working with a client, they were really bullish on SEO. “It’s our number one driver of traffic!” Don’t get me wrong, I love SEO, but I wanted to see if there was a correlation between cold outreach emails from sales associates and website traffic. Of course, we can see CTR on the email client, but […]
Never Ask a Barber If You Need a Haircut
There’s a saying I love – “Never ask a barber if you need a haircut.” Marketers who specialize in one thing will always try to convince you that you need the thing they are selling. 👉 An SEO specialist will tell you that you need SEO 👉 A logo designer will tell you that you […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no comments, and maybe one repost from the marketing lead or CEO. […]
Looking at Your Marketing from a 30,000 Foot View
It’s fine to be a specialist, but #marketing is a complex ecosystem. Take running ads for instance. To truly be effective with ads, you also need to consider: 👉 #Copywriting – not just for the ads themselves, but also for the landing page. Have you done the proper market / customer research, have you […]
Dude, Where’s My ROI?
One of the biggest challenges for a lot of marketers (and CEOs) is ROI, or not seeing the immediate value in their efforts. This is due to their timeline is too narrow. You: 👉 Publish a blog post 👉 Make a webpage 👉 Post on social 👉 Send out a newsletter 👉 Host a […]
The Future of SEO in Light of Open AI’s ChatGPT
Is #SEO dead (or on it’s last leg)? #openai‘s new #chatgpt has been touted by some as the Google killer. As such, what does that mean for the future of SEO? The logic goes like this: People will now use ChatGPT to search for an answer to their query rather than Google search. Instead of […]
5 Ways to Futureproof Your Career and Life
AI is all the rage these days with Dall-e, Midjourney, and now OpenAI’s ChatGPT, and it’s only the beginning. There is a strong likelihood that your job or your industry is going to be completely disrupted in the next 5-10 years. With a large population of the labour force having skillsets that may become obsolete, […]
5 Benefits of Hiring an External Marketing Agency
As we head in to hard economic times where cashflow may dry up, having an in-house marketing team may not be the best approach, especially for an early-stage startup. Agencies on the other hand offer a lot of practical value. In this post, we look at 5 benefits to hiring a marketing agency. 1. Access […]