5 Lessons We Can Learn From The Viral Fruit Roll Up Trend
Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness. The only problem… Fruit Roll Up had no idea that this trend was even happening.🤦 Someone had commented on their latest Instagram post while this trend was blowing […]
Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work
If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low. Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no comments, and maybe one repost from the marketing lead or CEO. […]
The 3 Rs of Content
When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be low. However, there’s a way […]
How to Make Captivating Content
Regardless of the content type (video, blog, podcast, social post, etc.), the essence of storytelling marketing is: The Hook The Grip The Payoff In this post, we’ll take a closer look at these three important functions in content marketing. The Hook I call it the 3-second rule, which means the first 3 seconds has […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]