Why B2C Advertising Is A Lot Easier than B2B
When I tell people marketing for B2C is a lot easier than B2B, they’re often surprised to hear this. Let me explain some of the differences. In B2C: 👉 Audiences are easier to find (e.g. there are more people who buy beverages than buy business software, and can be reached easy on Facebook, Instagram, TikTok, […]
The Truth About Influencer Marketing
If you’re thinking about including influencer marketing into your mix, a word of caution – influencer marketing is expensive and may not be appropriate for small teams with lean budgets. What tends to work best with influencer marketing is saturation i.e. lots of micro-influencers over a month or two. Large whales (1+ million followers) are […]
What Makes a Good Billboard?
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
What is OOH and DOOH Advertising?
OOH stands for “Out-of-Home,” and OOH advertising refers to any promotional or marketing material that reaches the consumer while they are outside their home. It encompasses a variety of media formats that target people when they are on the go, in public places, or commuting. OOH advertising is designed to reach a broad audience and […]
Search or Display, Which PPC Ads Should I Run?
Marketing Pop Quiz! 📝 Search ads vastly outperform display ads in terms of CTR. So why not just run search ads? Can you think of some reasons why you’d want to run display ads instead of search? I can think of at least 8 reasons. While search ads generally have higher click-through rates (CTR) compared […]
How to Exit the “Learning Phase” on Facebook Ads
If you’re spending $5 – $10 dollars per day on your Facebook ads, you’re wasting your money. If you go right to the source, it tells you how to exit the learning phase. “Typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period.” 👉 Translation: 50 sales, 50 sign-ups, […]
The Death of TOFU and MOFU Ads?
If you are running TOFU ads, a question to ponder… Are the same types of people who click on a link to watch a video, go to a website to ‘learn more’ / read a blog, fill out a form, etc. the same people who buy? I’m starting to think the answer is ‘no’. Often […]
Beware of This Sneaky Trick LinkedIn Uses to Get You to Spend More Money
I knew something was wrong with my LinkedIn Ads campaign, because the numbers weren’t adding up. At first glance, it may appear as though you are absolutely crushing it on LinkedIn Ads. Naturally, you invest more money. The sad truth is that hardly any of your LinkedIn Ads may actually be on LinkedIn. When running […]
Why There’s Often A Lag with B2B Ads
With B2B ads, there’s often a 3-6 month lag – which doesn’t usually exist with B2C ads. B2C has shorter sales cycles, fewer decision makers, less consideration, often lower price points, much more susceptible to impulse buys, etc. B2B has longer sales cycles, often many decision makers (with different interests and values), much more consideration, […]
Avoid Wasting Money on LinkedIn Ads With this Simple Trick
Be mindful of all the ways ad platforms get you to spend money on hot garbage. If you’re targeting residents of a particular area, why would you want to serve ads to people who were only there as a visitor? Also, if you are diligent about your targeting, then why would you want to show […]