Help, I Need to Capture High-Intent Searches!
Client: “I want to capture high intent searches for game devs or gamers.” Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches. “Also, you said game dev or a gamer – […]
High Search Volume, But Low Purchase Intent: What Should You Do?
Is there a point in creating content that has high search volume, but low purchase intent for your business? Suppose you run a business selling ‘Wholesale Coffee Beans’. Naturally, you want to target potential buyers of wholesale coffee beans. So people looking for the following – while having high search volume, aren’t your ideal customer. […]
Yoast is Not your Master—Write for the Audience
SEO folks know – Yoast SEO is not your master. Do what makes sense for the reader, not the algorithm. 👉 Yoast will tell you that your language is too complex. That is perfectly fine if your audience is technical. 👉 Yoast will tell you that your focus keyword is not in every heading. It […]
Why Targeting Low-Intent Keywords is Great For SEO
Many businesses see their blog as a tool to attract and convert buyers. While this is a valid approach, especially in B2C markets, it may not be the most effective strategy, especially in the B2B space. In this article, we’ll explore the value of low-intent keywords in your blogging strategy and why they should not […]
This Easy-to-Fix SEO Step May Be Hurting Your Business
If you are creating blog content, especially SEO-focused content, then you’ll want to index it on Google immediately after publishing. Google may eventually get around to crawling your blog post and indexing it, but sometimes they don’t. I’ve seen blogs over a year old not indexed by Google. That means someone spent a lot of […]
Are You Making This Critical Flaw in Your SEO Strategy?
Your SEO strategy may have one critical flaw. Typically, when doing keyword research, you search for three things: 👉 High-volume 👉 High-intent 👉 Low-competition Using this approach, you may ignore, or even set a filter, to only show you keywords that meet that criteria. However, in some cases, low-volume i.e. <10 searches per month, may […]
How to Approach SEO in 2023
As you may know, SEO is a long-term play and going through some changes with ChatGPT replacing a lot of search queries, but it is still a major player in driving awareness. If you have a lead magnet, a compelling offer, conversion optimized landing pages, social proof, etc. SEO can work well as part of […]
The Future of SEO in Light of Open AI’s ChatGPT
Is #SEO dead (or on it’s last leg)? #openai‘s new #chatgpt has been touted by some as the Google killer. As such, what does that mean for the future of SEO? The logic goes like this: People will now use ChatGPT to search for an answer to their query rather than Google search. Instead of […]
3 Ways to Steal Customers from Your Competitors
One of my favourite marketing tactics, especially for early-stage companies with limited budget, is the competitor takeout campaign. Here are 3 ways to steal your competitors’ customers: 1. Using Google’s Keyword Planner 1. Go to Google Ads 2. Click Keyword Planner > Discover New Keywords 2. Click ‘Start with Website’ 3. Enter your competitor’s website […]
5-step Local SEO Strategy to Improve your Visibility in Search
What is Local SEO Local SEO (search engine optimization) is the practice of using targeted keywords, relevant images and copy, and more to surface your business to customers who are in-market in your local area. This is great for local service-based businesses such as restaurants, realtors, salons and barber shops, car washes, handy-persons, etc. Why Use Local […]