The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder)
Have you heard the tale of the two pyramid builders? A pharaoh tasked two builders to construct separate pyramids. One builder got started right away, chiseling the stones and moving them into place. He had spent his entire life working hard, and was only about halfway done when he died – broken and penniless. At […]
The Death of TOFU and MOFU Ads?
If you are running TOFU ads, a question to ponder… Are the same types of people who click on a link to watch a video, go to a website to ‘learn more’ / read a blog, fill out a form, etc. the same people who buy? I’m starting to think the answer is ‘no’. Often […]
Why Great Marketers are Masters of Psychology
To be a successful marketer, you must understand human psychology. I watched a video yesterday where these friends played a prank on their other friend. They bought $140 wagyu beef and $14 beef, then swapped the packaging. Immediately, the friend looked at the cheap meat in the expensive package and started raving about how much better it […]
Create More Content and Fewer Ads
If you’re a business, you need to be on social media, that much is obvious. But why? Social media is about getting awareness at scale. We can do four things: 👉Entertain (90%) 👉 Educate (5%) 👉Inspire (4%) 👉 Promote (1%) (I just made these percentages up, but you get the point – more entertaining, less […]
What is Storytelling Marketing: Exposing Common Misconceptions
There seems to be a lot of misconception around storytelling marketing. You often hear people talk about it as incorporating traditional story elements such as characters, plot, conflict, and resolution. But what does that even mean? Storytelling is one of the oldest artforms in the world, and as humans we have evolved to tell and […]
Finding Success with Developer Marketing Through Trial and Error
There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we get developers to pay attention and take action? If you’ve spent any meaningful time in this space, then you know developers are a tricky bunch. 👉 They […]
One Clever Way Brands Can Win at Branding
I love when companies put in the extra effort to do something cool that serves no function other than to be fun. 👉 You’ve see hidden messages sewn into lululemon clothes. 👉 You’ve see Intuit Mailchimp‘s animated shaky monkey finger when you’re about to launch a campaign (I think they got rid of that actually). 👉 You’ve seen […]
5 Reasons Why Your B2B is Failing (and What You Can Do to Fix It)
Here are 5 reasons why your B2B is failing: 👉 Lack of targeted approach – you’re talking to the wrong people. Failing to identify and understand the specific needs and pain points of your target audience can result in ineffective marketing. Without a clear understanding of your ideal customer profile, your messaging and strategies may […]
How Skateboarding Can Help Inspire Your Social Strategy
I watch a lot of skateboarding content on YouTube, and it really makes me appreciate all the different types of content that you could possibly make. This has helped me tremendously in my business and with my client’s social media strategy. Next time you’re brainstorming types of content you could make for your business, think […]
How to Maximize Your Virality on Social Media
A friend of mine posted a minute-long clip of her kid on Insta. It was a good clip, did okay (200 views), but at the 50 second mark, it was great. I told them, “Hey, may I suggest you make a second video of just the last 10 seconds?” She took my advice. Less than […]