95% of Your Audience is Not In-Market
The reason why your marketing efforts are failing is because you’re mostly talking to people who will never buy from you. According to a recent study 95% of your audience aren’t in market. That means, you and all your competitors are competing for a very small percentage of buyers at any given time. One way to attract […]
10 Reasons Why Your B2B Social Media Strategy is Failing
There are several reasons why many business-to-business (B2B) social media efforts fail to engage people effectively. Here are some common reasons: Lack of Understanding of the Target Audience: One of the key factors behind unsuccessful B2B social media engagement is a failure to understand the target audience. If businesses don’t have a clear understanding of […]
A Quick Lesson in Sales
Last week, we met with a sales rep who didn’t treat my wife with respect, was very pushy, didn’t build rapport, was calling, texting around the clock… When I told him we were still considering other options, he cut off all communication as if I had told him the deal was dead, it wasn’t. Completely […]
How Are You Targeting Your Audience?
What if I told you the way marketing has traditionally thought about audience targeting and personas is completely wrong? 👉 The old way – draw a boundary around a group of people based on some arbitrary factor (age, gender, location, income, marital status, etc.). Intuitively, we should all be highly suspicious of this approach. Just […]
Is Fear and Self-doubt Holding You Back From Being More Active on Social?
Is fear and self-doubt holding you back from being more active on social? Years ago, before I hit the post button, I would always think of a few of my connections. My internal dialogue would go something like this: ‘What would <name> think of me when they see this? I don’t want them to think […]
Using AI in Marketing: A Use Case
AI is revolutionizing marketing. One of the ways I’ve tried using it is through short form video content such as the example I posted recently on LinkedIn. This is especially true for SMEs or thought leaders at your company who tend to have busy schedules. Now, you no longer need the perfect lighting and setting, […]
Why Targeting Low-Intent Keywords is Great For SEO
Many businesses see their blog as a tool to attract and convert buyers. While this is a valid approach, especially in B2C markets, it may not be the most effective strategy, especially in the B2B space. In this article, we’ll explore the value of low-intent keywords in your blogging strategy and why they should not […]
Use the Car Dealership Method When Designing Webpages
Are you using The Car Dealership Method when designing webpages, or The Restaurant Menu? If you’ve ever been to a car dealership, think about your experience. It’s usually something like this: 👉 You go in with an understanding of what you want 👉 You browse, touch, test 👉 Ask some questions 👉 Discuss price and […]
Authenticity Builds Trust
It’s okay to say, “I don’t know.” I received a terrible piece of advice once from someone who told me never to say, “I don’t know.” You either know something, you kind of know something, or you don’t know something. I try not to speak about things I don’t know, or kind of know. If […]
Why Marketing Personas Are BS
Traditional marketing personas are bs. They’re usually based on nothing. Tell me if this sounds familiar, this is Buyer Bill (Marketing Mary, Driver Dave…), he drives an SUV, has a wife, two kids, and has a dog named skip. On the weekends he likes to play cards with his friends and watch sports. How does […]