Should You Create a Category?
Creating a category is overrated in my opinion. In the 48 Immutable Laws of Marketing it says, “It’s better to be first than it is to be better.” While this may be true in some cases, history has shown that market leaders are usually never first. What is more often the case is that the […]
Social Media is Not About Being Social
Social media is not about being social. We’re not on these platforms to chit chat with colleagues, or catch up with old friends, or to meet new people. Sure, that happens. But it’s not the driving force of why these platforms are successful and addictive. It’s about three things: 👉 Entertainment 👉 Education 👉 Inspiration […]
This Easy-to-Fix SEO Step May Be Hurting Your Business
If you are creating blog content, especially SEO-focused content, then you’ll want to index it on Google immediately after publishing. Google may eventually get around to crawling your blog post and indexing it, but sometimes they don’t. I’ve seen blogs over a year old not indexed by Google. That means someone spent a lot of […]
How to Convert Customers into Brand Evangelists
How do you convert customers into brand evangelists? That is the million dollar question. We’ve identified three main things you want to do: First, look at your entire customer experience funnel from: 👉 Acquisition 👉 Retention 👉 Revenue Second, identify any friction points in the customer experience. You can use a mixture of cohort analysis, […]
How to Repurpose Videos to Other Content Using ChatGPT
Have long-form video content from a webinar, fireside chat, etc.? Here’s how to repurpose it into blog posts, eBooks, whitepapers using #chatgpt First, transcribe the audio – I use the voice-to-text feature on my voice notes app then email the text to myself, but I’m sure there’s a better way. What you’ll receive is a giant […]
Marketers, Learn to Master the Art of Sales
The best marketers are those who have mastered the art of sales. Learn how to sell! What does a typical sales process look like? 👉 1. Build rapport Remember this equation trust + time = rapport. 👉 2. Qualify the buyer Ensure you are speaking to those who are in a position to buy what […]
Never Leave Money on the Table – A Lesson in Sales
When I was 17, I worked as a sales associate at a snowboard shop in Banff, Alberta. My manager taught me many important lessons about sales that I still remember today. In one of my first big sales at the shop, a guy came in and bought a snowboard and bindings. As I was bringing […]
How Not to Write Website Copy
Raise your hand if this drives you nuts too 🙋♂️ You go to a website, read the headline, read the byline, browse for a meaningful period of time, and you still have no idea what they do. 🙆♂️ I think this is a result of being too close to the product and not being mindful […]
How to Spy On Your Competitors | Part 1
There are many ways to spy on your competitors. One thing I like to do is go to the market leaders in the category and see what kind of ads they are running. What are their creatives, their messaging, their CTAs, etc. A good place to start is on Google, Facebook, and LinkedIn On LinkedIn, […]
How to Use the ABT Method in Sales and Marketing
Unlike the ABC sales method in Glengarry Glen Ross, marketers use the ABT method – Always Be Testing. The ABT method is rooted in the belief that there is always room for improvement and that every aspect of the sales & marketing process should be subject to analysis and adjustment. The ABT method typically involves […]